Introducing The Forbes SportsMoney Index, The Definitive Money Ranking In Sports
For years their has been the ultimate scorekeeper of sports business, tracking everything from the most valuable teams to the highest-earning players, from top agencies to biggest sponsors. But quantifying monetary success doesn't tell the full story.
The Dallas Cowboys, for example, are the world’s most valuable pro sports team, now worth $4.2 billion with a staggering $700 million in revenue last season. Cristiano Ronaldo is the world’s highest-paid athlete, taking home $88 million. Nike is the globe’s top sportswear brand, worth $28 billion and clocking $30 billion in annual revenues. And Creative Artists Agency beats all sports agencies, with a whopping $290 million in maximum commissions.
But what, exactly, makes the Cowboys, Ronaldo, Nike or CAA so successful? What is it that’s driving the impressive numbers on their balance sheets? It’s the business relationships they have throughout the sports ecosystem.
The Cowboys are tremendously successful largely because they field superstar athletes like Dez Bryant and have deals with some of the world’s most valuable brands in Pepsi, Ford, AT&T and Bank of America.
Ronaldo earns so much because he has a massive contract with Real Madrid - worth $56 million last year - and a group of corporations willing to shell out more than $30 million per year just to be associated with him.
The Cowboys are tremendously successful largely because they field superstar athletes like Dez Bryant and have deals with some of the world’s most valuable brands in Pepsi, Ford, AT&T and Bank of America.
Ronaldo earns so much because he has a massive contract with Real Madrid - worth $56 million last year - and a group of corporations willing to shell out more than $30 million per year just to be associated with him.
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